Famine, war and drought have forced 13.3 million people into crisis in the eastern Horn of Africa. How will you raise awareness for this crisis in your community?
The United States Agency for International Development (USAID) and the Ad Council has developed a multimedia campaign called “FWD” to generate awareness and donations for the immediate relief efforts for the famine. FWD stands for Famine, War and Drought—the three crises currently devastating the Horn of Africa as well as the call to action to FWD the facts and increase awareness.
Right now this is the largest humanitarian crisis in the world, and unfortunately, many people are not aware of the situation or its severity. In Somalia, a child dies every 6 minutes. Families are forced to walk over 100 miles in search of their next meal. The public needs to understand the urgency to respond.
Tell us how you can help raise awareness for this crisis in your own community. Submit your proposal for a local event or other grassroots ideas to get your community involved in the fight against famine, war and drought in the Horn of Africa.
We’ll review the proposals and on December 2nd, the public can vote on which proposal would have the most impact. GOOD will provide the winning proposal $5,000 to implement their plan locally, and the winner will be featured in digital and social media channels by USAID and the Ad Council.
Learn more about the FWD campaign.
Voting Begins
Friday, December 02
at 12:00 PM PST
Voting Ends
Wednesday, December 14
at 12:00 PM PST
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